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General knowledge

These posts are all related to general knowledge about digital privacy, running a SaaS company and/or blog posts from us.

Published on
June 2, 2021

Why we prioritize support over sales in our SaaS business

We put significant effort into customer support: not just answering emails quickly and respectfully, but making sure we understand the problem to either solve it or figure out how we can do better in the future (building more features, better documentation, etc.)

Written by Paul Jarvis
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Published on
June 2, 2021

What is Google FLoC, and why it’s bad for your digital privacy

FLoC is a method to collect, summarize and sell your recent internet browsing activity.

Written by Paul Jarvis
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Published on
January 18, 2021

What’s the difference between digital privacy and online security?

Both digital privacy and online security are essential for all of us who use the internet. The only way we can be protected online is to ensure both are fully protected at all times.

Written by Paul Jarvis
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Published on
December 30, 2020

Why digital privacy matters even more in 2021

Fathom Analytics cofounder: what we are tracking/collecting and why it’s important (or not important).

Written by Paul Jarvis
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Published on
December 23, 2020

2020 Year in Review

Here’s my first ever year in review. It’s a deep dive into how 2020 was for me and it wasn’t easy to write.

Jack Ellis
Written by Jack Ellis
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Published on
December 7, 2020

Designing a million dollar brand

Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.

Written by Paul Jarvis
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Published on
November 2, 2020

Everyone has something to hide

In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.

Written by Paul Jarvis
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Published on
October 12, 2020

Does targeted digital advertising work?

Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?

Written by Paul Jarvis
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Published on
October 5, 2020

How to build a privacy-first software business

Data breaches occur every single day and people are getting tired of companies that don’t take their privacy seriously. In this blog post, I share how you can build a privacy-first software business.

Jack Ellis
Written by Jack Ellis
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Published on
September 29, 2020

Big tech finally challenges Fathom Analytics

A billion dollar company has finally stepped into the privacy-first analytics space. What does this mean for small businesses?

Jack Ellis
Written by Jack Ellis
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Published on
July 22, 2020

Let’s talk about Friday and the Cloudflare outage

On Friday 17th July, the internet collapsed for 27 minutes due to a Cloudflare outage.

Jack Ellis
Written by Jack Ellis
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Published on
July 20, 2020

SaaS lessons shared on the Framework podcast

Last month I joined Tom Creighton and Robert Hayes on the Framework show to chat about how Fathom Analytics works as a privacy-focused and fully self-funded software company.

Written by Paul Jarvis
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Published on
June 22, 2020

Fathom Analytics vs the competition

Fathom Analytics is simple to use, and fully respects the privacy of your website visitors. Let’s compare it to the competition (and Google Analytics).

Written by Paul Jarvis
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Published on
June 18, 2020

20 years to overnight success

A detailed look at how to create a lasting and successful product.

Written by Paul Jarvis
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Published on
May 4, 2020

Does removing Google Analytics hurt your search engine/SEO ranking?

The short answer is no, using Fathom instead of Google Analytics will not hurt your SEO ranking.

Written by Paul Jarvis
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Published on
April 28, 2020

What we’ve learned about digital privacy through a 1,500+ person survey

1,515 people participated and shared their fears and behaviours around digital privacy.

Written by Paul Jarvis
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Published on
April 8, 2020

We must ban targeted advertising immediately

The solution to one of our most challenging privacy issues of today could have the simplest answer.

Written by Paul Jarvis
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Published on
March 15, 2020

Online privacy trends

With the help of a qualitative research company, I ran an online privacy trends survey with 1,500+ respondents.

Written by Paul Jarvis
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Published on
February 17, 2020

My favourite digital privacy tools for 2020

The following is a list of privacy tools I’ve used and enjoy using to keep me as private as possible online.

Written by Paul Jarvis
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Published on
January 22, 2020

How to talk to your client or boss about a switch to Fathom

We get it, your clients or boss may not have heard of Fathom Analytics yet, since we’re mostly popular in the privacy, blogging and SaaS space.

Written by Paul Jarvis
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Published on
January 9, 2020

Online privacy statistics

Internet privacy statistics: here are some interesting facts and statistics from around the internet about protecting personal data and internet privacy.

Written by Paul Jarvis
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Published on
December 5, 2019

Make your website a black hole to big tech

Google doesn’t need to charge for Google Analytics, they get access to such a vast amount of our personal data. It’s one of the biggest tech monopolies ever.

Written by Paul Jarvis
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Published on
November 4, 2019

From almost shutting down to tripling our MRR

It’s hard to imagine that a year ago Fathom Analytics almost disappeared forever.

Written by Paul Jarvis
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