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The Fathom Analytics blog

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Privacy Stories: Fastmail

(Paul Jarvis) Fastmail has proven (over the long term), that charging a fair price for software can keep your business running and growing indefinitely.

Dec 8, 2020

Designing a million dollar brand

(Paul Jarvis) Branding is also not just a logo. Branding is how people connect and feel about a company. Here’s how Fathom Analytics does it.

Dec 7, 2020

Privacy stories: DuckDuckGo

(Paul Jarvis) DuckDuckGo has been leading the privacy-focused space since 2008 with their search engine.

Nov 18, 2020

Everyone has something to hide

(Paul Jarvis) In this article, Fathom Analytics cofounder explains why everyone should care about their privacy, not just privacy nerds like me.

Nov 2, 2020

Announcing Phantom Analyzer

(Paul Jarvis) Phantom Analyzer is a real-time website scanner to see what invisible creepers are lurking and collecting information about you online.

Oct 28, 2020

Does targeted digital advertising work?

(Paul Jarvis) Does targeted digital advertising, including personalized ads that we're shown via Google or Facebook, actually work?

Oct 12, 2020

How to build a privacy-first software business

(Jack Ellis) Data breaches occur every single day and people are getting tired of companies that don’t take their privacy seriously.

Oct 5, 2020

Hosted vs self-hosted website analytics

(Jack Ellis) When deciding which analytics software to use for your website, one of the questions to be considered is whether you want to use a managed service or use self hosted analytics.

Oct 2, 2020

What happened when a customer got over 10m pageviews in a few hours?

(Jack Ellis) What happened to our infrastructure when a customer got over 10 million page views in a few hours?

Aug 19, 2020

An update on the Schrems II judgment/ruling

(Rie Aleksandra Walle) As per 17 August, there is still no unified conclusion or advice on how to manage it on a practical level.

Aug 17, 2020
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