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Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.

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All blog posts (page 5)

Published on February 10, 2022

How to use UTM Parameters

A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.

Paul Jarvis
Written by Paul Jarvis
feature · Read post
Published on February 7, 2022

Our philosophy on spending money

It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on January 25, 2022

Google FLoC is dead; long live Google Topics

Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on January 24, 2022

Jack and Paul interviewed

Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on January 17, 2022

Your website analytics are breaking the law

On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.

Jack Ellis
Published on January 12, 2022

How to DeGoogle your business in 2022

Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).

Paul Jarvis
Written by Paul Jarvis
news · Read post
Published on January 4, 2022

2021 Year in review

We had our best year ever, but it wasn't all smooth sailing.

Jack Ellis
Published on November 30, 2021

The Journey to EU Isolation

The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.

Jack Ellis
Published on November 18, 2021

The hidden risk of out-of-office emails

Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.

Paul Jarvis
Published on October 12, 2021

Is Big Tech actually a big problem?

Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?

Paul Jarvis
Written by Paul Jarvis
opinion · Read post

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