The Fathom Analytics blog
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Google FLoC is dead; long live Google Topics
(Paul Jarvis) Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
news
Jack and Paul interviewed
(Paul Jarvis) Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
news
Your website analytics are breaking the law
(Jack Ellis) On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.
news
How to DeGoogle your business in 2022
(Paul Jarvis) Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
news
2021 Year in review
(Jack Ellis) We had our best year ever, but it wasn't all smooth sailing.
technical
The Journey to EU Isolation
(Jack Ellis) The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.
technical
The hidden risk of out-of-office emails
(Paul Jarvis) Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
news
Is Big Tech actually a big problem?
(Paul Jarvis) Did we all finally learn the truth about these companies, or was it something else that tipped the scales towards concerning once-heroes to be realized as villains?
opinion
Why we ditched DynamoDB
(Jack Ellis) After being very publicly excited about DynamoDB for over a year, we’ve now completely ditched it.
technical
Making the world’s fastest analytics even faster
(Jack Ellis) In this blog post, I’m going to tell you how I migrated close to one billion database rows with zero downtime, achieved a ~30% query speed increase, and took Fathom to the next level.
technical