The Fathom Analytics blog
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The problem with data brokers: targeted ads and your privacy
(Paul Jarvis) Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
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GA removed Universal Analytics + your historical data
(Paul Jarvis) Luckily, Fathom has built a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
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When big growth happens to a slow-growth company
(Paul Jarvis) We had our best year ever, but it wasn't all smooth sailing.
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CNIL finds Google Analytics in breach of GDPR
(Paul Jarvis) The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
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How to use UTM Parameters
(Paul Jarvis) A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
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Our philosophy on spending money
(Paul Jarvis) It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
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Google FLoC is dead; long live Google Topics
(Paul Jarvis) Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
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Jack and Paul interviewed
(Paul Jarvis) Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
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Your website analytics are breaking the law
(Jack Ellis) On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.
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How to DeGoogle your business in 2022
(Paul Jarvis) Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
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