News and updates from Fathom
Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.
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Counting Clicks: A Use Case for Grouping Fathom Events
If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?
What does Google know about me?
There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?
We rebuilt our entire application
We had technical debt, a framework nobody knew and a bottleneck from hell.
Best practices for promoting your affiliate links
Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
Denmark: 6 months in jail for using Google’s services
On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.
How to get insights into your customer behaviour (without selling your soul to Google)
Gathering insights into what customers are doing without incurring privacy violations
Does Laravel Scale?
The internet is full of lies about whether Laravel can scale. Here's the truth.
The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
How to generate traffic to your website (so analytics become useful)
Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.
Google Analytics is removing Universal Analytics and deleting all of your historical data
Luckily, Fathom has built a Universal Analytics + GA4 importer to migrate your Google Analytics data from being gone forever.
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