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Every few weeks we publish articles about Fathom Analytics news and features, as well as topics of interest about Laravel, and the changing privacy-focused business landscape. Old-school? Grab the RSS.
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CNIL finds Google Analytics in breach of GDPR
The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
How to use UTM Parameters
A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
Google FLoC is dead; long live Google Topics
Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
Jack and Paul interviewed
Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.
Your website analytics are breaking the law
On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.
How to DeGoogle your business in 2022
Getting away from Big Tech isn’t easy. But let's look at how we can chip away at doing that with for our business (and our customers).
2021 Year in review
We had our best year ever, but it wasn't all smooth sailing.
The Journey to EU Isolation
The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.
The hidden risk of out-of-office emails
Why auto-responders can be bad for your privacy and the steps to avoid OOO privacy breaches.
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