Categories

The Fathom Analytics blog - page 2

Learn about our product updates, company news, technical pieces, and tutorials. Want to subscribe? Grab our RSS feed or signup to get this content in your inbox (once a month).

Your privacy resolutions for 2023

(Paul Jarvis) Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.

Jan 2, 2023
opinion

Filter your dashboard by event completions

(Paul Jarvis) Our most requested feature has been launched: you can now filter your dashboard by event completions!

Nov 7, 2022
news

Counting Clicks: A Use Case for Grouping Fathom Events

(Daniel Davis) If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?

Nov 1, 2022
technical

What does Google know about me?

(Paul Jarvis) There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?

Oct 25, 2022
opinion

We rebuilt our entire application

(Jack Ellis) We had technical debt, a framework nobody knew and a bottleneck from hell.

Oct 11, 2022
technical

Best practices for promoting your affiliate links

(Paul Jarvis) Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.

Aug 9, 2022
news

Denmark: 6 months in jail for using Google’s services

(Jack Ellis) On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.

Jul 14, 2022
news

Does Laravel Scale?

(Jack Ellis) The internet is full of lies about whether Laravel can scale. Here's the truth.

May 16, 2022
technical

The problem with data brokers: targeted ads and your privacy

(Paul Jarvis) Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.

May 10, 2022
news

GA removed Universal Analytics + your historical data

(Paul Jarvis) Luckily, Fathom has built a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.

Apr 14, 2022
news
Pixel cat

Join thousands switching from Google Analytics

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google Analytics data (UA and GA4), add our single line of code, and watch real-time analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo