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Jack Ellis

Jack Ellis

Jack Ellis is a technical writer, teacher and software engineer with over 15 years in the game. Throughout his career, he’s built software for media companies, governments, insurance companies and international law firms.

Jack has taught thousands of developers how to scale their web applications and databases, and regularly shares his experiences on the Fathom Blog and in the Laravel tips section.

Today, he is the co-founder of Fathom Analytics, a Google Analytics Alternative focusing on GDPR compliance and simplicity.

Published blog posts

Reducing our AWS bill by $100,000

We reduced our AWS bill so that we could invest in more important areas.

Jan 22, 2024
technical

How we built our referral program

People keep asking us how we built our referral program. This is how we did it.

Oct 27, 2023
technical

Migrating a 2TB database in 7.5 minutes

The story of how we migrated 17 billion database rows.

Jun 5, 2023
technical

Building our Google Analytics Importer

How we imported billions of pageviews from Google Analytics

May 15, 2023
technical

SingleStore is now faster on Apple Silicon

SingleStore is now up to 90.99% faster on your local development environment.

Jan 13, 2023
laravel-tips

How to have multiple unique columns in SingleStore

SingleStore only allows one unique key per table. But what if we want more?

Jan 4, 2023
laravel-tips

We rebuilt our entire application

We had technical debt, a framework nobody knew and a bottleneck from hell.

Oct 11, 2022
technical

Denmark: 6 months in jail for using Google’s services

On 14th July, six months after we published a post about how Google Analytics was made illegal in the EU, we woke up to our privacy officer, Rie, telling the world that Google products are banned in Denmark from processing personal data of any kind.

Jul 14, 2022
news

Does Laravel Scale?

The internet is full of lies about whether Laravel can scale. Here's the truth.

May 16, 2022
technical

Your website analytics are breaking the law

On 13th January 2022, the Austrian Data Protection Authority ruled that Google Analytics is illegal.

Jan 17, 2022
news

2021 Year in review

We had our best year ever, but it wasn't all smooth sailing.

Jan 4, 2022
technical

The Journey to EU Isolation

The EU didn't think it was possible to comply with their new ruling, so we decided to prove them wrong and build it.

Nov 30, 2021
technical

Why we ditched DynamoDB

After being very publicly excited about DynamoDB for over a year, we’ve now completely ditched it.

Sep 29, 2021
technical

Making the world’s fastest analytics even faster

In this blog post, I’m going to tell you how I migrated close to one billion database rows with zero downtime, achieved a ~30% query speed increase, and took Fathom to the next level.

Aug 17, 2021
technical

Fathom retains IP addresses temporarily for security. How do you protect that data?

Here’s a question we recently got from a customer regarding Fathom being a privacy-first company and how that relates to the data we collect for our analytics

Jul 13, 2021
technical

Building the world’s fastest website analytics

For over a year, we’d been struggling to keep up with our analytics data growth. Fathom had been growing at the speed of light, with more and more people ditching Google Analytics, our data ingestion was going through the roof.

Mar 30, 2021
technical

2020 Year in Review

Here’s my first ever year in review. It’s a deep dive into how 2020 was for me and it wasn’t easy to write.

Dec 23, 2020
news

Someone attacked our company

At the start of November, someone decided that they would try to attack and destroy our company. Here’s how we stopped them.

Dec 14, 2020
news

How to build a privacy-first software business

Data breaches occur every single day and people are getting tired of companies that don’t take their privacy seriously.

Oct 5, 2020
news

Hosted vs self-hosted website analytics

When deciding which analytics software to use for your website, one of the questions to be considered is whether you want to use a managed service or use self hosted analytics.

Oct 2, 2020
technical

What happened when a customer got over 10m pageviews in a few hours?

What happened to our infrastructure when a customer got over 10 million page views in a few hours?

Aug 19, 2020
technical

What tech stack does Fathom Analytics use?

When developers use a product like Fathom Analytics, the first question that comes to mind is “What tech stack is this company using?”. I personally love reading through company tech blog posts where they talk about their stacks.

Jul 23, 2020
technical

Let’s talk about Friday and the Cloudflare outage

On Friday 17th July, the internet collapsed for 27 minutes due to a Cloudflare outage.

Jul 22, 2020
news

A 1 year review of Laravel Vapor

As one Laravel Vapor’s first customers, we wanted to walk you through a review of costs, scaling, reliability and more. Here’s what we’ve found after using Vapor for almost a year.

Jul 17, 2020
technical

I quit my job to work on Fathom Analytics full time

As 2020 came around, it was becoming clear to me that I couldn’t handle my full time job and run Fathom, so I had to leave.

Apr 27, 2020
news

Should I use Laravel Vapor?

You've heard of Vapor, you know that it's for serverless Laravel deployment, but what does it do?

Mar 25, 2020
laravel-tips

Improve Laravel Vapor response time with prewarming

We take a look at the true cost of prewarming and why you shouldn't be scared of it

Mar 22, 2020
laravel-tips

What is Serverless?

We've all heard the term serverless. But what is it and how does Vapor utilize it?

Mar 22, 2020
laravel-tips

We rebuilt Fathom Analytics + moved to Laravel Vapor

In this article, we’re going to talk in-depth about our experience with Heroku and why we decided to move to Laravel Vapor.

Nov 29, 2019
technical

Why we changed our pricing to focus on regular-sized businesses

The reasoning behind why we are nott interested in enterprise and are focusing on regular-sized businesses

Nov 24, 2019
news

GDPR compliant website analytics without cookies

How Fathom Analytics build a totally GDPR compliant website analytics without cookies.

Jul 21, 2019
technical
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