Fathom Analytics

Your website analytics should be simple, fast and privacy-focused

Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Our website stats show up on a single, blazingly fast dashboard so you can make business decisions quickly.

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Simple website analytics

Our analytics give you just what you need: your top content, top referrers and a few more useful details. Everything you need is on a single screen, so you can use the data to make decisions quickly.

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No annoying cookie notices

We are the proud inventors of cookieless website analytics and our software is compliant with GDPR, ePrivacy, PECR, CCPA, and COPPA.

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Unlimited everything

All of our pricing plans include unlimited: websites, custom domains and email reports. That means you can track your company site, weekend project and personal blog, all from the same account. See our pricing

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Ready for surges in traffic

Our software is built to handle billions of page views and uses enterprise-level architecture. So your site won’t ever be slowed down by our tracker, and our fair pricing model protects you from big bills for occasional overages.

Stop sending your visitor's data to big tech companies

Fathom Analytics helps you collect analytics you need to run your business without feeling guilty or breaking any privacy laws. Read how we protect digital privacy or check our demo:

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Fathom is trusted by thousands of businesses to power their privacy-first website analytics

What kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.

Fathom is used by companies who care about your privacy

Fastmail Github Transistor Buffer Tailwind

Joel Gascoigne, CEO of Buffer

I installed Fathom on my personal website yesterday, and wow, what a breath of fresh air. I love how simple it is, and for something like a blog it really gives you all the traffic metrics you could need.

Joel Gascoigne, CEO of Buffer
Charli Marie, designer & podcaster

I switched to Fathom because it’s an ethical analytics tool that I can trust with my data. The interface is beautifully simple to use: it shows me everything I want to know about my site's performance, and nothing I don’t!

Charli Marie, creative director of ConvertKit
Darren Pinder, owner of Vatu

Fathom is the perfect privacy-based Analytics solution for us. We can provide the metrics that our clients need and reassure them that their customers' data isn't being shared with faceless companies.

Darren Pinder, owner of Vatu
Oskar Krawczyk, cofounder of Jsfiddle

Developers are pretty tech-savvy people, and these days very privacy-cautious–they understand how scripts follow you across the internet, that’s why we choose Fathom, because they don’t do that.

Oskar Krawczyk, cofounder of JSFiddle
Justin Jackson, cofounder of Transistor

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company that respects people. It’s mindful technology I can trust.

Justin Jackson, cofounder of Transistor
Jon Henshaw, founder of Coywolf

Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. It also happens to be a joy to use.

Jon Henshaw, founder of Coywolf
Miguel Piedrafita, founder of Sitesauce

Not only is their product and support awesome, but they've shown how much they actually care about their privacy-focused mission.

Miguel Piedrafita, founder of Sitesauce
Valentin Hinov, founder Thankbox

Fathom saved me from the complicated mess that is GA. A single page of just the key analytics we need to know gives our small team a clear idea of how well we're doing.

Valentin Hinov, founder Thankbox

We host a weekly podcast, Above Board, discussing privacy and business in the digital age

Subscribe via iTunes, Overcast or just grab the RSS feed.

Frequently asked questions

Can I use the same Fathom plan for multiple sites?

Yes, you can add unlimited sites under a single plan, and they all share your monthly page views. We also have several unlimited features for our customers: unlimited email reports and unlimited custom domains.

How long do you store my analytics data?

Forever. As long as you are a customer, you can access your analytics data all the way back to when you signed up for an account. 7 days, or even 30 days, doesn't give you a clear enough picture for if your website is trending up or down, which is why we give you data retention forever.

How do I add your tracking code?

You paste it into the header of any website or content management system. It’s one single line of code and will never slow down your website’s speed.

Our software easily integrates with all content management and software tools, such as Wordpress, Ghost, Squarespace, Next.js, Vue and more.

What happens if I go over my page view limit?

We never charge for occasional traffic spikes, nor do we ever shut your account off if you reach your plan limit early. There are no surprise fees or extra charges, just fair pricing.

Instead, if you go over your plan two months in a row, or within the first month of joining Fathom, we contact you to upgrade your account. From there you can decide to upgrade or cancel your account (no hard feelings either way). You can even export your data if you leave.

Why isn’t Fathom free like Google Analytics?

If you aren’t paying for a product, you are the product. That’s why Google Analytics is free, because they make enough money off the personal data their customers give them by using their analytics service.

We charge a small and fair fee for Fathom, because our business model is selling software, not data (these very different business models). Our customers gladly pay for our service because they know their data is safe with us and their visitors' privacy is protected.

Why does digital privacy even matter?

You may think that digital privacy doesn’t matter because you have nothing to hide. And that may be true (to some extent), but your data shouldn’t be monetized and sold by huge tech companies who are taking your tastes and preferences and selling them to advertisers (including companies like Cambridge Analytica). These companies are following you around the internet, keeping track of what you do, and then using that knowledge to sell you things or manipulate your thoughts.

By using Fathom, you are making your website a black hole to big tech, meaning they cannot track any data about individuals who visit your website. Not to mention, we are GDPR, ePrivacy, CCPA and PECR compliant.

Start protecting your website visitors’ privacy today, for free

Fathom is simple yet powerful website analytics. Our pricing starts at $14/month for 100,000 page views and you can cancel anytime.

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